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Maybe you’ve heard Kiltman doesn’t just make kilts and pockets. Kiltman also releases bulletins, which is what he calls blog posts, but that sounds more interesting than blog posts.
What happened was the internet came to Kiltman and said, “Kiltman, tell me more. Write short, elliptical bulletins that people can half pay attention to while they’re surfing the internet and/or trying to make a thoughtful buying decision about utility kilts. And dispatches too from Kiltmanland. We hereby demand your content marketing Kiltman.”